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Team | Created on 15 Dez 2017

Meet The Team: Interview with Natalie Korotaeva

This time Michael swapped roles with Natalie who is normally in the role of being the interviewee. Natalie is a User Experience Engineer at craftworks and she will give you some advice on books, design and her work here in this interview lead by Michael.

Natalie, could you just start by explaining how you ended up at craftworks?

I got to know you, Michael, as one of the founders of craftworks a few years ago, so I was already familiar with the company. Before craftworks I was also working as a UX designer and wanted to get connected with the projects on AI, machine learning and chatbots more. So this was a perfect match for me 🙂

Could you describe craftworks in 3 words?

Innovative, friendly, progressive .

What about your work do you like the most?

The possibility to learn something new everyday. Most of the projects I work on are related to my interests (like machine learning or data analytics), so alongside creating interfaces I also learn about technology itself. Quite efficient 🙂

What advice would you give someone who’s about to start working in your field?

Next to the design itself it’s also very important to understand the users and their way of thinking. So I would recommend reading and learning about psychology in general –  the book  “The Mom Test” by Rob Fitzpatrick for example.

Which other book would you recommend to read and why?

One of the last books I really enjoyed was “Anitfragile” by Nassim Taleb. His style of writing, ideas and conclusions are very close to my views. Plus I’ve learnt a great deal of new things in terms of predicting events, planning your future, and ways of thinking in general.

How do you go about continuing to develop your professional skills and knowledge?

Right now I’m doing a 2 – month course about Digital Design. I try to continuously learn something new as the tech field is developing so fast and it’s important to keep up with the trends. Also it’s so much fun to learn new things about something you love!

Apart from work, what are you doing with your free time?

I’m co-organizing meetups for Facebook Developer Circles & Chatbots. It’s always great to make an impact and encourage other people to learn about technology and discover something new with them as well 🙂

What does your typical day at craftworks look like?

Usually I start my day with planning my daily tasks, what I want to accomplish and when.  Most of my tasks are related to design: creating interfaces, graphics, etc. Sometimes I also need to research a topic or meet with a user for a feedback session –  It’s never boring here 🙂

3 short questions:

Mac or PC?


Office or remote?

Office but with a possibility to work remote sometimes.

Which music is playing on your player right now?

David Bowie – Heroes

Thanks Natalie!

Thank you, Michael!

Thanks for reading & see you after Christmas holidays with a new interview about our team!

PS: Due to the  large amount of  new projects we have, we’re currently hiring more team-members. Sounds interesting?  Check our career page. 

Created on: Michael Hettegger
Kooperationen, Digitalisierung, Chatbots


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